The number of self-reported charity donations has soared by 32% in the last week, according to research, after the Ukrainian conflict led to an outpouring of support across the UK.
About Loyalty’s weekly public research on a sample of 2,000 members of the UK adult population saw those who said they donated to charity increase from 18.6% to 24.6%. Based on there being 50 million adults in the UK, this could mean three million more people donating to charity in the past week.