Arc Data: Data – key tips for keeping it usable in your CRM

Data health is a critical contributor to fundraising success. The accuracy of what’s held in a fundraising CRM is what enables charities to understand, communicate with, and engage supporters effectively.

So whether a charity accomplishes this or ends up wasting valuable money and resources – and possibly annoying people – instead with too frequent or irrelevant communications all hinges on its quality.

Read the full article here via UK Fundraising.

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