Do you know your CRM from your CDP? Arc Data blog, 24 February 2026
Understanding the distinction between a Customer Relationship Management (CRM) system and a Customer Data Platform (CDP) is increasingly important for charities and organisations looking to make better use of supporter data.
In this new blog from Arc Data, you’ll get a clear explanation of how CRMs and CDPs work, how they complement each other, and how they can help you deliver more personalised engagement and strategic insight.
Turner PR 