Remember A Charity guest blog by Dr Claire Routley (Legacy Voice), 23 October 2024
Did you know that around half of charity supporters who plan to leave a legacy never actually do? Growing legacy income could be closer than we think by focusing on retaining and deepening relationships with those who have already shown interest in supporting our cause through a gift in their will.
In her new guest blog for Remember A Charity, Dr Claire Routley (Head of Consultancy at Legacy Voice, part of Legacy Futures) shares strategies that could help you create long-lasting, impactful relationships, meeting supporters’ needs at every stage of their legacy journey.
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