Recruiting regular givers is vital for charities to secure long-term support for their work. In recent years, most UK charities have experienced a decline in the numbers of their regular givers due to economic conditions.
And yet, more than 500,000 Britons a year decide to support a charity with a recurring gift based on a conversation with a face-to-face fundraiser, making it one of the most successful ways to recruit new long-term donors.Â
Why is face-to-face fundraising so effective? Find out in this recent blog from Gather Campaigns.