Fundraising Europe, 22nd May 2024
Dr. Christian Gahrmann: Once upon a time – what we can learn from fairy tales for our storytelling
Storytelling is an essential element of any successful fundraising appeal, and fairy tales are some of the most successful stories there have ever been. Germany’s Dr. Christian Gahrmann talks us through what makes fairy tales so compelling and what we can learn from them to use in our own storytelling.
Turner PR 