It’s Remember A Charity Week, so of course the topic of legacies is very much front of mind but especially why more charities aren’t benefitting from this vital income stream.
While who to leave their money and assets to when they die is one of the biggest decisions anyone will make in their lifetime, for charities the big questions are how to encourage more people to consider their causes, and what’s stopping people from doing so?
Gifts in wills raise more than £3 billion for charities each year and this is set to increase year on year as the baby boomer generation comes of age and giving in this way becomes more common practice. So, understanding why people choose to leave gifts in their wills to charities is important if we are to grow legacy income.
To read more, please click here .. https://fundraising.co.uk/2022/09/07/in-legacy-fundraising-its-not-we-its-you/
Turner PR 