As we continue this series on exploring the science of supporter loyalty, we should reflect on what we’ve covered so far. The main points are that loyalty is emotional – it’s the passion someone feels for your cause and your charity; loyalty is born of commitment, satisfaction, and trust; and it’s important to measure it.
It’s crucial to understand these concepts if you are to grow your supporter loyalty. But when I look across the charities I support and work with, I’m also struck by another observation – the charities that are successful are those that work at it.
