About Loyalty: Growing supporter loyalty doesn’t happen by accident

As we continue this series on exploring the science of supporter loyalty, we should reflect on what we’ve covered so far. The main points are that loyalty is emotional – it’s the passion someone feels for your cause and your charity; loyalty is born of commitment, satisfaction, and trust; and it’s important to measure it.

It’s crucial to understand these concepts if you are to grow your supporter loyalty. But when I look across the charities I support and work with, I’m also struck by another observation – the charities that are successful are those that work at it.

Read the full blog via the About Loyalty website.

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