Arc Data: Key steps when targeting fundraising cold mail

So you have an idea in mind for a cold mail fundraising pack. But have you defined your ideal target audience?

While careful targeting is critical for good response rates for any campaign, for cold mail your targeting is also critical for sourcing the right data files in the first place. Here then are some tips and considerations to bear in mind when refining the targeting of your campaign.

Click here to read the full article on the Arc Data website.

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