Arc Data: How much time does a cold direct mail campaign take and why?

Cold mail is historically seen as a lengthy process, and it very often is. A great creative campaign can take several months from first concept to landing on a recipient’s doormat. And then you’ve still got to wait for the responses to come in.

So why does it take so long? And are there ways of reducing this?

Click here to read the full article on the Arc Data website

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