Arc Data: Cold data – is it still available & how can I use it?

A common – and understandable ­– misconception is that, since GDPR kicked in, cold data has gone the way of the dinosaurs and is no longer available for charities to use in campaigns.

In fact, while large volume files and many data pools of old did cease to exist when the legislation came in, there is still great, responsive cold data available.

This combined with good targeting is producing strong results for the charities using it, with recent fundraising mailings achieving between 1.5% and 6%.

Read more –

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