Helen Mackenzie: A simple ‘check-in’ phone call can help your charity ride the recessionary storm to come

Helen Mackenzie, CEO of Purity Fundraising, discusses how a simple ‘check-in’ phone call can make a big difference during these uncertain times.

The fact that you’ve picked up the phone shows that person that you value them. It’s also a very real and personal form of contact, offering an opportunity to thank them for their support and to show that you care about your relationship by asking how they are in these difficult and strange times, taking on board their feelings and circumstances.

Read the latest Purity Fundraising blog.

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